touch: the leading mobile operator in Lebanon
Established in 2004, touch (formerly known as mtc touch) is the leading mobile telecommunications and data operator in Lebanon with a market share standing at 53%. Touch is managed by Zain Group, the region’s first mobile and data services operator with a commercial footprint today in 8 Middle Eastern and African countries.
While ensuring high levels of professionalism, performance and consumer satisfaction, touch is committed to deliver innovative and cost effective services answering the particular needs of various market segments. In 2014, touch continued to grow its business by enhancing customer experience, ramping up mobile digital services as well as exploring new market opportunities.
In parallel, touch implements an ongoing optimization for the 3.9G network and expansion plan for the 4G-LTE (Long Term Evolution) network widest coverage in the Lebanese capital. In 2013, touch was the first mobile operator to conduct for the first time in the world, a successful 4G LTE Advanced pilot test over the 800 and 1800 bandwidths, in collaboration with Huawei.
Zain is a leading mobile and data services operator in the Middle East and North Africa. We began life in 1983 in Kuwait, as Mobile Telecommunications Company (MTC), the region’s first mobile operator, and commencing with the initiation of our expansion strategy in 2003, we grew rapidly in both the Middle East and Africa through the acquisition of several mobile operators across the region. In September 2007, MTC rebranded to Zain in order to better reflect our growing status as a leading regional mobile service provider. Zain was thus adopted as the Group’s corporate master brand. We continued on our journey of growth and development, and in March 2009, entered into a 50/50 partnership with Al Ajial Investment Fund Holding to acquire a 31% stake in Inwi, the third mobile telecom operator in Morocco. Today, we have a commercial footprint in 8 countries in the region and over 6,200 employees provide a comprehensive range of market-leading mobile voice and data services to a base of over 46.9 million active customers as of 31 March 2018. We operate as Zain in Bahrain, Jordan, Kuwait, Iraq, Saudi Arabia, Sudan, South Sudan; and in Lebanon as touch (under a management contract).