R&M inks key Lebanon high-speed cabling contract

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R&M (Reichle & De-Massari AG), a leading global producer of future-proof products and systems for communication and data networks, said it has been awarded a high-speed cabling contract by Lebanon’s largest mall ABC Verdun.

ABC is the most prominent mall and department store in Lebanon that offers a unique shopping, dining, leisure and entertainment experience.

With a more than 75-year heritage built on the tradition of innovation, the top Lebanese retailer was keen to ensure the very best shopping experience for customers at its newest mall, ABC Verdun.

Located in the heart of Beirut, ABC Verdun is a prime urban retail and entertainment destination spread across around 1.5 million sq ft – with more than 140,000 sq ft of a gross leasable area (GLA) across six levels.

It hosts over 200 stores including a wide selection of international must-have brands, as well as movie theatres, and around 30 restaurants and coffee shops, and several new concept stores.

R&M said the high-speed cabling infrastructure is being implemented in coordination with its Lebanese partner Qbrands.

The network serves as the platform on which critical mall services including internet, point-of-sales systems, CCTV, digital signage, and the Building Management System (BMS) now run.

This prioritization of convenience for its customers prompted the IT team of ABC to shortlist R&M since the cabling vendor has an established reputation for quality and service, said the statement from R&M.

R&M’s long-standing presence in the Middle East proved an added benefit to ABC Verdun, it stated.

The installation time was greatly reduced by use of the high-performance field-installable connector which made it possible to connect the FO Field connectors to a fiber cable at the site itself in under a minute. This innovation allowed the costly and time-consuming step of fusion splicing to be skipped, as pigtails, patch cables, and installation cables were directly connected, it added.

Mohammad Sweidan, the regional sales director, Levant, Kuwait & North Africa, at R&M, said: “For the connectivity of its retail stores, the Mall has utilized the very latest Cat. 7 S/FTP cables with Cat. 6A outlets, while the CCTV connectivity is built on high-grade Cat. 6 cabling.”

“This copper cabling network connects to a high-speed FO backbone that utilizes OM3 fiber cabling,” stated Sweidan.

“R&M’s strengths in copper and fiber presented ABC Verdun with the opportunity to fulfill all its cabling requirements – thus simplifying the implementation. Parts of the network is built on R&M’s cabling systems, providing a 25-year system warranty which safeguards the Group’s investment and ensures its successful operation for years to come,” he added.

Antoine Abi Nassif, the general manager of Qbrands, said: “After several years of hard work, we have achieved great success with R&M in Lebanon. It was crucial for us to win this project as ABC Verdun which is one of the most important projects executed in Lebanon in recent years.”
“R&M has provided us with its full support in order to fulfill the requirements of the client and the consultant, Khatib & Alami. R&M’s products definitely meet the expectations of our client and live up to the well-known Swiss quality,” he added.

Source: TradeArabia News Service

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